Casio G-SHOCK Introduces Limited-Edition DW6900 Timepieces With Translucent Band and Case

Latest Additions Arrive in Fully Transparent Bands and Cases, and Boast Unique LCD Dial Features

DOVER, NEW JERSEY, January 28, 2020 — Today, Casio G-SHOCK announces two limited-edition DW6900 timepieces, arriving with a modern take on one of the original G-SHOCK silhouettes. The all-black DW6900SP-1 and all-silver DW6900SP-7 boast a transparent band and case alongside an eye-catching polarized metallic finish dial with a unique LCD display that changes color depending on the angle to the light.

The two mid-sized timepieces celebrate the 25th anniversary of the DW6900, one of G-SHOCK’s most popular original models. To commemorate the occasion, the updated models boast a custom “25" monogram LCD display that changes color, and comes in a unique, neon packaging with “1995-2020" written on it to commemorate the 25 years of the model.

The DW6900SP-1/7 also arrive with signature DW6900 features including a multi-function alarm and flash alert. They also boast an EL Backlight, making the digital display easy to read even in darker conditions.

Both models also come equipped with standard G-SHOCK technology such as:
  • Shock Resistance
  • 200M Water Resistance
  • 1/100 Sec. Stopwatch
  • Countdown Timer
  • 12/24 Hr Time Formats
The DW6900SP-1/7 retail for $120 each, and will be available for purchase starting this March at select G-SHOCK retailers including Macy’s, G-SHOCK Soho Store, and

CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up."

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit