G-SHOCK Unveils All-New, Upscale Men’s G-Steel Timepiece



New Model Boasts Superior Strength in an Evolved Carbon Core Guard Structure

DOVER, NEW JERSEY, August 17, 2020 — Today, Casio unveils an all-new addition to the popular G-SHOCK G-STEEL line up of men’s refined timepieces. The GSTB300 is the first G-STEEL watch with a front light button, which adopts a new Carbon Core Guard structure that delivers superior shock resistance by leveraging the lightness and outstanding rigidity of carbon fiber. The model also boasts a sleek, tough look with a stainless-steel bezel, black dial and polyurethane band.

The new G-STEEL model showcases the perfect combination of elevated strength and updated technical features with a Carbon Core Guard Structure comprised of a carbon fiber reinforced resin case and Tough Solar Power. The battery indicator at the 6 o’clock position, designed to evoke a brake disk, shows the remaining battery power by an arrow pointer and a curved red bar, providing visually interesting ways to check the battery charge level. In addition, large stainless-steel buttons and a thin case back contributes to the model’s high-end look.

As for functions, in addition to automatic time adjustment via Bluetooth® when paired with G-SHOCK Connected App, the watch features world time setting for over 300 cities as well as various alarm and countdown timer settings, all easy to use. It is also equipped with other practical functions such as the Tough Solar, solar charging system developed by Casio, and a high-luminosity full auto double LED light.As part of the release, G-SHOCK has unveiled an exclusive landing page and video taking consumers through the features, which can be viewed HERE.

The GSTB300S-1A comes equipped with standard G-SHOCK technology including:
  • 200M Water Resistance
  • Shock Resistance
  • Solar Powered
  • Hand Retract Function
  • Super Illuminator Double LED Light
  • World Time (39 Time Zones + UTC)
  • 1/100th Sec. Stopwatch
  • Countdown Timer
  • 5 Multi-Function Alarms
  • Full Auto Calendar

The GSTB300S-1A will retail for $330 and will be available for purchase starting this September at select G-SHOCK retailers, G-SHOCK Soho Store, and gshock.com.

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CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up." www.gshock.com.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casio.com.