G-SHOCK Unveils ONE PIECE Collaborative Timepiece



Limited Edition Timepiece Brings the Exhilarant World of Anime to Life with Intricate Character Detail

DOVER, NEW JERSEY, July 1, 2020 — Today, Casio announces the release of their limited-edition G-SHOCK x ONE PIECE collaboration timepiece, based on the luminary, bestselling Japanese teen magna series. The new, Luffy-inspired GA110JOP-1A4 model stems from the brand’s venerable digital analog GA-110 series.

In allegiance to the show’s main character, Monkey D. Luffy, using black as the base color, the entire watch is emblazoned with dynamic illustrations of the main character, who is on a never-ending journey of growth and becoming stronger. The indicator of the inset dial in the 9 o’clock position features Luffy’s straw hat as the design motif while the word “WANTED" is embellished on the 3 o’clock position. Also, when the hour and minute hands point to the 2 o’clock and 4 o’clock positions respectively, they combine visually with the two diagonal lines on the dial to form a golden “X". This represents the X-shaped scar on Luffy’s chest, and also expresses the ONE PIECE love of adventure and treasure hunting in the smallest of details.

The watch band depicts a comic strip of the hero’s signature battle poses as he embarks on an adventure to new worlds through a symbolic color palette of alternating streaks of black, white and red. The new model features a “G-SHOCK x ONE PIECE" logo on the case back and comes in a special package designed specifically for the collaboration.

As part of the release, G-SHOCK has unveiled an exclusive landing page and video taking consumers through the features, which can be viewed HERE.

The GA110JOP-1A4 comes equipped with standard G-SHOCK technology including:
  • Shock Resistance
  • 200M Water Resistance
  • Magnetic Resistance
  • Auto LED with Afterglow
  • Full Auto Calendar
  • World Time (29TZ/48Cities +UTC)
  • 4 Daily Alarms & 1 Snooze Alarm
  • 1/1000th Sec. Stopwatch (100Hr.) w/ Speed Indicator (Max 1998unit/H)
  • Countdown Timer
  • 1/24 Hr. Format
  • Mute Function

The GA110JOP-1A4 will retail for $250, and will be available for purchase starting July 22 at select G-SHOCK retailers, G-SHOCK Soho Store, and gshock.com.

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CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up." www.gshock.com.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casio.com.

ONE PIECE is a hit Japanese teen manga series by Eiichiro Oda published in Weekly Shonen Jump magazine. Monkey D. Luffy is a young man who dreams of becoming a pirate king, and the tale of his dreams and friendships on his adventures seeking the grand treasure ONE PIECE is popular around the world. With its release in 1997, the manga series quickly gained a following and then debuted as a TV anime series in 1999. As a long-running series with a consistently strong fan base, ONE PIECE passed the 900-episode mark in 2019. The series has also generated a large number of theatrical releases, with the 14th and latest film in the series, ONE PIECE STAMPEDE, being the 2nd highest grossing in the ONE PIECE films.